Rogers 302
Retail Re-imagined.
Rogers Communications is the first mobility brand to launch 5G technology in Canada. Rogers 302, located in the heart of downtown Toronto, is the first 5G-enabled retail space in the country, and the flagship for the brand.
The space was conceived to be activated to show how the entire Rogers ecosystem – from wireless to internet to TV and radio – will bring 5G technology to life. It is much more than a store, with a digital immersive space, 5G co-working lab, interactive VR zone, café, large presentation hall, and flexible activation spaces built in.
Experiences in the space are rotated constantly, and curated by a dedicated team for the store. The first activations hosted in the space showcase extensive partnerships with Google and Samsung.
As Rogers Chief Retail Officer Anne Martin-Vachon puts it, “Rogers 302 is a huge shift from the traditional model… it’s retail, reimagined”.
