Fisher & Paykel Appliances, Inc. U.S. Headquarters
An appliance powerhouse increases brand awareness and its presence in the North American market.
When Fisher & Paykel decided to relocate their corporate headquarters in the U.S., they partnered with CallisonRTKL to design the space. The new branded space helps increase brand awareness and solidifies the company’s presence in the premium appliance segment for North America. The overall space conveys the core principles of the Fisher & Paykel brand, including quality, innovation and attention to detail, while the workspace areas support the company culture of collaboration and the open sharing of ideas and insights.