Sperry
Revitalizing a brand to appeal to millennials.
Iconic brand Sperry challenged CallisonRTKL to capture their “Odysseys Await” brand in a new store prototype that was then rolled out to multiple locations. Inspired by the heritage of the brand and the youthful energy of their intrepid target consumer, CallisonRTKL’s designers focused on a laid-back, gritty aesthetic that captures the eclectic, salty quality of a sea shack.
A personalization bar, bright lifevest bumper and easy-to-shop and flexible wall display welcome and engage the customer, providing unique opportunities to showcase collections while capturing the spirit of people drawn to the surf, sun and soul of the sea.
