CallisonRTKL partnered with iconic Canadian retailer Roots to create an innovative, enhanced experience at Toronto’s Yorkdale Shopping Centre. The new design will eventually be rolled out to major cities within Canada, as well as in selected global markets.
The ‘cabin’ design is bright and open, with clear sight lines that allow the customer to easily see across the store. The multi-functional space features display tables that can be combined to produce a runway for fashion presentations. Canoe paddles are mounted to the dressing room walls, and locally sourced millwork is featured throughout, contrasting with Roots’ heritage artifacts. The store’s customization lab, the first of its kind at Roots, allows customers to sift through leather and textile samples and use a digital design interface to put their own style spin on a classic jacket or monogram a leather bag.