LeEco Experience Showroom
CallisonRTKL-designed LeEco Experience Showroom touts open access to the company’s most advanced technologies
Located on the first floor of LeEco’s Beijing headquarters, the CallisonRTKL-designed LeEco Experience Showroom touts open access to the company’s most advanced technologies, including the SuperTV, SuperPhone and SuperAuto. The modern space is bright, simple and airy, featuring floor-to-ceiling windows and an open floor plan that allows customers to easily browse and interact with the products. This concise and clean style reflects the brand’s personality and presents the company’s hardware, software, APP and cloud technologies in a clear manner.
This fall, the LeEco showroom will expand to include distinct interactive environments for content (movies, sports and music), gaming and apps, an automobile showroom and a VIP lounge.