AT&T San Francisco Flagship
The past, present and future.
AT&T’s flagship store at 1 Powell Street in San Francisco gives a modern twist to a historic Baroque-inspired building. The original 1921 structure was meticulously restored from floor to ceiling, bringing the building back to its original splendor while adorning its vast open space with an array of next-generation tech accessories.
The 48×5-foot NanoLumens digital display overlooks the second-level balcony and greets visitors as they enter the store. The ground floor features design and merchandising elements from AT&T’s award-winning flagship in Chicago, evolving the elements to emphasize the idea that technology can simplify customers’ lives through seamless integration.
The store’s mezzanine space features the one-of-a-kind Connected Life Experience designed by Portland-based Twenty Four 7. The interactive, forward-thinking technological playground promotes integrated product stories using 98-inch touch monitors.