The Porter at Port Imperial is an authentic and modern gastro pub that combines approachable food with elevated ingredients. Its open kitchen concept allows chefs to showcase their artistry while consumers can feed their curiosity within a welcoming environment. While the restaurant is across the Hudson river in New Jersey, the owners wanted to create a truly New York City experience for diners.
CallisonRTKL developed a hand-crafted logo inspired by a ship’s round porthole, referencing the site’s history as a nautical port and reflecting of the casual gastropub concept. It’s a flexible identity kit that can be used for a wide range of media. Additionally, the firm worked closely with interior design team to seamlessly integrate exterior signage and interior environmental graphics into a space full of modern colors, layered textures and soft seating. The restaurant creates a magnetic environment that locals will want to visit from morning coffee to cocktail hour.
