The Outlet Collection – Auburn
CallisonRTKL hits refresh for outlet shopping in the Pacific Northwest.
The CallisonRTKL-designed transformation and repositioning of the former SuperMall of the Great Northwest into The Outlet Collection solidifies the retail center as the largest indoor designer fashion outlet center in the Pacific Northwest. CallisonRTKL created and applied a new branding standard of sophisticated and modern design elements to the Auburn project. The renovation effort focused on creating a warm, inviting, neutral palette for the core and shell interior and exterior, with a more flexible lease plan configuration to support the center’s focus on higher level fashion brands. The result is more visible, dramatic entryways, relocated dining options, a reconfigured layout, indigenous landscaping, and a “Designer Row” to attract luxury outlet shoppers.