Grand Outlet Malltertainment Riviera Maya
Redefining the Mexican Retail & Entertainment Market
The Grand Outlet, is the latest and largest flagship for the MalltertainmentTM brand and a fresh new concept for the Riviera Maya market.
An experientially driven outdoor destination where locals and tourists mix for world-class retail brands, four tier dining experiences, regional finds, and entertainment for all. Seamlessly integrated into the experience is an immersive media beacon that adapts to programmed events and symbolizes the MalltertainmentTM brand.
The plan responds to post-pandemic consumer needs with a collection of flexible outdoor spaces connected via a circular promenade. Central to the design, water flows throughout the customer journey from cascades and fountains to the signature lakes and beach club. Water connects all experiences.
The Grand Outlet Malltertainment Riviera Maya will redefine the Mexican retail entertainment market.