Qingdao Beer City
This project is located on the site where the city holds their annual International Beer Festival.
The challenge is to convert this site into a heavily programmed mixed use project while still accommodating the Beer Festival as well as additional large scale events. A variety of indoor and outdoor, large and small provide the opportunity for formal and informal social gatherings and events. Aside from the yearly Qingdao beer festival opportunities for programmed events include cultural music and dance festivals, international food festivals, seasonal and cultural parades, large scale pop concerts and sporting events.