Big retailer, small footprint.
When it comes to making big waves in store design, sometimes it pays to think small. CallisonRTKL provides architectural services for Target’s small format stores in the North American market. The new design helps the retailer translate their suburban shopping experience to the urban scene.
The new format leverages Target’s brand personality and amplifies their brand voice in an abridged space. The design team implemented a flexible and economically feasible kit-of-parts, allowing for increased efficiency when rolling out the prototype in any location.
CallisonRTKL’s team also completes renovations to an existing portfolio of Target stores and designs ground-up Super Target locations.