Hyundai Department Store
Department store breaks revenue and footfall records after a CallisonRTKL-designed brand and image overhaul.
Smashing opening day and first week profit records, the 56,000-SM, 11-story Hyundai Department Store in Daegu, Korea revealed a new concept for the traditional department store brand with CallisonRTKL’s distinctive design, interiors and graphics. The new location is the largest department store for both Hyundai and the southeast region of Korea. Previously, the brand had one overall look and feel, but the design team created markedly different customer experiences throughout the project, forming a unique atmosphere and character for each department. Two facades—a formal, traditional stone base and an animated, overlapping glass feature wall with a built-in LED system—have made the building an icon in the city and an even bigger draw for visitors.