Shinsegae Department Store
CallisonRTKL designs the renewal for one of the best and oldest department stores in Seoul.
Since opening its first department store in 1930, the Shinsegae Group has spearheaded the growth of Korea’s retail industry and their department stores have become known for excellence and quality. CallisonRTKL’s design for the renewal of the original Shinsegae Old Building, the 75-year-old historic department store in the center of Seoul, created a globally recognized luxury retail experience anchored by a collection of the world’s most admired fashion brands. The refreshed store presents a cosmopolitan environment inspired by the textures of the modern city.