Q&A: Five minutes with Federica Buricco

In The News | October 15, 2021

How did you join the property industry?

I studied architecture at Polytechnic University of Milan, which specialises in engineering, architecture and design. Following this, I worked at a number of firms in Italy, Switzerland and the UK designing large-scale residential, commercial, hotel and mixed-use projects across Europe, the UK and as far as the MENA regions.

What does your job entail?

I specialise in designing masterplans and mixed-use schemes, often transforming underutilised sites into vibrant new activity hubs. Often these will be focused around new infrastructure, such as Borgo del Forte in Italy or Station Hill in Reading.

What do you like most about the property industry?

The power of transforming and regenerating, making a positive socioeconomic impact on existing communities or creating new ones. I like that no project is the same and every one presents a new challenge. I also love that the industry is in constant transformation, able to capture and often anticipate citizens’ needs.

And what do you dislike most about it?

Often I see developments that have quite a narrow focus on commercial value and returns when in fact, by taking a longer-term approach and investing in the wider perspective of where and how the development fits into its urban context, these schemes would be more successful and perform with lasting value across a wider and holistic set of values.

What would you change about the property industry?

We should care more about the environment, be actively involved with communities and appreciate the impact of well-designed spaces on people’s wellbeing.

What barriers or challenges have you overcome?

For some years, I felt like I had been talking about sustainability and community impact to clients but it would fall on deaf ears, but thankfully today these discussions are more open and there is a better awareness of ESG.

What are you most proud of in your career?

Being flexible and resilient, and riding out the shocks from the financial crisis, Brexit and the pandemic, which have all impacted the industry in a big way. During these times, it takes a certain level of resilience to keep doing what you love.

What do you value in people?

I value knowledge and creativity. Being able to create beautiful things takes a certain level of sensitivity and empathy; that is probably one of the few things that still can’t be replicated by artificial intelligence.

What advice would you give someone starting a career in the property industry?

Diligence and persistence are key. Be entrepreneurial and keep your eyes wide open. Nowadays, things change so quickly that the ‘most successful’ position in the industry still doesn’t actually exist. Flexibility is a prerequisite. Never stop educating yourself, be curious and constantly keep up with the latest global trends.

Recommendations

Something to read:

I enjoyed This Is Not A Drill: An Extinction Rebellion Handbook. It is a gripping read and includes contributions from people on the front lines of the climate crisis, as well as activists, academics and politicians. Ultimately, as a society, we need to do more and act now to ensure our future.

Favourite podcast:

The Urbanist, a podcast by Monocle, is a must-listen for those interested in urban design. The series covers subjects from the rebirth of public art to tactical urbanism and the 15-minute city. I’d also recommend the TED Talk by Pritzker Architecture Prize laureate Alejandro Aravena. He explains how alternative thinking can creatively overcome governance or budget constraints to get vital community projects delivered.

Top travel destination:

Asia broadly tops my list of number-one travel destinations, specifically Seoul, Hong Kong and Shanghai. Asian culture fascinates me and there are lots of things Western society could emulate. Many Asian cities are leaps ahead with innovation and developing solutions to their challenges.

The historical figure I’d most like to meet is:

If I could be friends with any historical figure, I’d pick author and activist Jane Jacobs. I share her passion for the protection of local neighbourhoods from large generic urban renewals. I imagine long conversations over a glass of wine about the new theories regarding 15-minute cities and the disappearance of cars as an individual means of transportation.

Source: "Q&A: Five minutes with Federica Buricco, associate at CallisonRTKL" by Property Week