NEW YORK – May 20, 2019 – Ponce Bank has opened a retail banking lab on the corner of Third Avenue and 106th Street in New York City, next door to the bank’s uptown branch. CallisonRTKL collaborated with Ponce Bank in the design of the retail banking lab to allow beta testing by current clients. Feedback from the lab will be incorporated into the design of the bank’s next generation of branches.While most large banks try new ideas out in a controlled environment, the Ponce Bank lab is open to the public.
Ponce Bank Lab from CallisonRTKL on Vimeo.
The lab looks at the infinite ways customers interact within a retail banking center, exploring how retail banking can be easier, friendlier and more comfortable. Ponce staff (called Ponce Bankers) are taking a new approach to banking services, moving out from behind glassed-in stations to be able to serve the customer anywhere in the open space of the new branch design. The lab space is designed to be easily changed based on customer feedback – every touchpoint can be reconfigured in a few moments by staff so that service design, technology and the space itself evolve and improve every day.
“Our approach to design puts people first,” says Paul Conder, CallisonRTKL vice president and customer experience expert. “We test our ideas to get feedback from real customers and iterate on the design quickly and inexpensively, from day to day or even hour to hour. We do the same with digital and service design as we do with customer experience and interior design—delivering a complete experience that works in the real world.”
Visit the Ponce Bank lab at 1925 3rd Ave. Manhattan, at 106th Street. The test will run for two weeks, Monday through Friday, 10 am to 4 pm, through to May 24.
About CallisonRTKL
CallisonRTKL is a global architecture, planning and design practice. Over the last 70 years, we have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. Our work has set us apart as the number one retail design firm in the world and a top-five architecture practice across multiple disciplines and sectors. Under the Arcadis umbrella, we continue to expand our sphere of influence and the depth and breadth of our resources. Our team of nearly 1,500 professionals around the world is committed to advancing our clients’ businesses and enhancing quality of life. callisonrtkl.com
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