We know almost everything we do nowadays is tracked in some way, shape or form. From a business perspective, this is the golden ticket to figuring out what makes shoppers stick around and buy more, which is exactly what’s happening. Companies are spending more money to track patrons habits in-store and online.
“In retail today, it’s not about segmentation, it’s personal targeting,” says Joan Insel, a vice president at CRTKL. “Everyone is trying to figure out the secret sauce.”
Retail isn’t the only sector taking advantage of this new technology. Get the full scoop on Curbed.