Seattle, Wash.—May 29, 2020—CallisonRTKL Vice President and Global Brand Strategist Joan Insel discussed the evolving retail landscape and post-pandemic shopping with Women’s Wear Daily’s David Moin in the recent article “Recasting Stores in a Pandemic and Its Aftermath.”
“Retailers, she said, while beginning to adapt their store environments to new health requirements and precautions to reduce the risk of being infected and encourage shopping also have to think about long-term strategies. Stores really need to be flexible and agile to be ready for a lot of change. From an aesthetic point of view, retail design will certainly have to make people feel safe and secure. Emotions are paramount right now. How do you make employees and customers feel safe?”
As CallisonRTKL’s brand strategist, Joan fuses retail knowledge—business, market, trend and information analysis—with imagination to build a strong foundation for designs that will ignite the minds of the creative teams charged with bringing the client’s projects to life. Joan is a sought-after speaker who has presented at national events including Globalshop and the Retail Design Collective. In 2014 she was recognized as an Influencer of the Year by design:retail magazine.