“The customer can change the color of the garment and send a picture via text message to someone so that they can get immediate feedback,” says Jeff Gunning, senior vice president.
American malls are having to adapt to new expectations, the explosion of e-commerce and experience seekers, all to stay afloat. Incorporating new technologies entices shoppers to shop in-store, specialty food options feed curiosity and green space creates a sense of community. The American mall isn’t dead; it’s being reworked and tweaked to accommodate a new generation of shoppers.