Retail, food and beverage and entertainment spaces are blending together and keeping the mall of the 21st century alive. Long gone are the days of Panda Express, chain stores and cookie-cutter design in the All-American mall. “In the new projects we are doing, it is hard to see where the city stops and the shopping center starts,” says Matt Billerbeck, a senior vice president.
The experience far outweighs what’s brought home; a new phenomenon requiring new design and perspective.