NEW YORK CITY, N.Y. – March 13, 2020 – Michelle Decker, Associate Vice President in CallisonRTKL’s New York City office, discusses Instagrammable spaces in Anne Kadet’s “Metro Money” column, “New York City Businesses Are Ready for Their Close-Ups,” in The Wall Street Journal (subscription required).
Decker discusses the importance of creating “Instagrammable” experiences in the built environment as a retail marketing strategy. Considering this generation is more apt than any to share their lives online, the creation of these free advertising hubs is often included in the marketing budget instead of the architectural budget Decker explains.
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CallisonRTKL is a global architecture, planning and design practice. Over the last 70 years, we have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. Our work has set us apart as the number one retail design firm in the world and a top-five architecture practice across multiple disciplines and sectors. Under the Arcadis umbrella, we continue to expand our sphere of influence and the depth and breadth of our resources. Our team of nearly 1,500 professionals around the world is committed to advancing our clients’ businesses and enhancing quality of life. callisonrtkl.com
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