NEW YORK, NY – February 11, 2020 –
CallisonRTKL Associate Vice President Lily Olsson was recently quoted in “Striking the Right Balance in Customer Experience Design,” a CMS Wire article by Phil Britt. Olsson works with brands and retailers to choreograph meaningful and resonant cross channel customer experiences. With a background in retail as well as business, she collaborates across CRTKL’s disciplines and service lines and has become expert at creating personalized touchpoints and seamless journeys that are critical in today’s retail equation. Olsson has worked with clients as diverse as Nike, SoulCycle, Sephora, Tesla, Bloomingdale’s and Petco.
In the article, Olsson focuses on discussing how to balance customer and business interests when designing for customer experience.
About CallisonRTKL
CallisonRTKL is a global architecture, planning and design practice. Over the last 70 years, we have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. Our work has set us apart as the number one retail design firm in the world and a top-five architecture practice across multiple disciplines and sectors. Under the Arcadis umbrella, we continue to expand our sphere of influence and the depth and breadth of our resources. Our team of nearly 1,500 professionals around the world is committed to advancing our clients’ businesses and enhancing quality of life. callisonrtkl.com
Media Contact
Tracy Schneider
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tracy.schneider@crtkl.com