The Hotel of
Today
Between business and leisure travelers, hotel guests spend upwards of $940 billion a year. And on average, they make more than double the average income in the United States. This is a prime market for a lot of reasons, but in the age of Airbnb, home-sharing and the cachet of hyperlocal experiences, hotel owners and designers continue their quest to pinpoint the motivations and inspirations of today’s hotel guests. First, some stats.
FIVE GLOBAL
INFLUENCERS
Influence is the currency of the day. These five movements have had a striking impact on how people travel and which destinations are having a moment in the sun.
1. The Travel Revolution
Travel is accessible, essential and convenient. Future travelers have the world at their fingertips and will continue to blend business trips with leisure.
2. Peer Power
Goodbye travel agents, hello travel bloggers. The peer economy takes the lead as networks of friends, family and fellow consumers become the go-to resource for travel research.
3. Search for Authenticity
Tomorrow’s traveler seeks a unique sense of place that helps them feel like a local. The home-sharing surge reflects the desire for an authentic connection to the locale.
4. The Conscious Guest
Tomorrow’s traveler doesn’t want to sacrifice their health or increase their carbon footprint while traveling and will demand sustainable and better wellness options.
5. The High-Tech Holiday
Access to mobile technology will be widespread and comprehensive. Operators will have even better access to guest analytics and platforms for interacting with them.
