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Back to School Surprise: CRTKL’s Social Action Committee Gifts Two Updated Staff Spaces to Mount Auburn Elementary

Mount Auburn Elementary School is minutes from our office in Dallas, Texas, and has recently completed an almost two-year construction upgrade. Unfortunately, not all their spaces received a renovation — including the staff lounges. I saw a request on social media for used furniture donations for the lounges made by one of the school administrators, […]

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Experience Design: Oh, Thank Heaven for Local Culture

Experience Design is a series from CRTKL exploring how we translate brands into physical and digital experiences and environments. When you think of convenience stores, you may think of grab & go coffee, travel-sized Advil and slowly rolling hot dogs — you don’t think of localized art installations, Instagrammable moments and local culture on full […]

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Digital Nomads Influencing Design: From Empty Lobbies To Community Hubs

As our spaces continue to adapt to our future needs, we’ll likely see more collaborative, communal zones where people can relax, shop, and work. Digital nomads are those who have the unique ability to work from anywhere. While we often imagine the traditional digital nomad working from an exotic tropical destination, a new form of […]

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The Return on Investment of Design is Here: CX Design

Do you ever wonder why it’s easier for us to remember a terrible customer experience over a great one? The markers of a great customer – or patient, or guest or employee – experience aren’t the moments that “spark joy,” educate or “delight” – rather, the greatest customer experiences are those that you don’t notice […]

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