Posts about Hospitality

The Power of Wallflowers: How appealing to introverts can make the retail experience better for everyone

CallisonRTKL’s Michael Trenary discusses why retailers should focus on this untapped market. Introverts compose up to 50 percent of the population. But retailers and other service providers rarely cater to them. With brick-and-mortar retailers so focused on creating big, ostentatious, social experiences to draw customers back into the store, introverts like myself are often left […]

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What’s Next for Retailtainment

Ho Cheuk Choi and Keith Wlosek discuss how hybrid retail and entertainment spaces are appealing to Millennials, while keeping Gen X and Boomers happy. The number of stores closing in the United States hit record highs in 2017. And Credit Suisse reports that between one-fifth and one-fourth of American shopping malls will close in the […]

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Datum Sensory Driven Design

DATÜM: Sensory-Driven Design and Emotional Connection

This is the first in a second series of exploratory posts by some of CallisonRTKL’s research experts on how design impacts the guest experience—from hotels to workplaces, retail stores, hospitals and everywhere in between—and the common elements and strategies we leverage to create spaces that are people-centric, experiential and memorable. Each day, we as consumers […]

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DATÜM: Hotel of the Future – Just the Right Amount of Tech

It’s no surprise that robots have chosen hotels to invade first—after all, in no other sector or building is service so highly valued and scrutinized. Whether it’s automating the check-in desk, bringing additional toiletries to the room or booking dinner reservations, digitally driven services and technology have altered the guest experience. But are guests ready […]

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Gen M: Modern, Millennial Muslims

In 30 years, more than a quarter of the world’s population will be Muslim. This overwhelmingly young, tech-savvy demographic has been largely untapped by mainstream companies in the US and Europe, but that’s all about to change. Muslims used to adapt existing products and brands to suit them, but armed with an entrepreneurial spirit and […]

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