An innovative blend of art and technology has positioned Posnania, a 100,000-square metre shopping centre, at the leading edge of retail in Poland. Situated just outside the historic centre of Poznan, the new centre layers culture, dining and shopping to capture the energy and character of the local area and provide the community with a much-needed urban core.
Borne of a deeply collaborative development process involving designer CallisonRTKL, developer Apsys, and local authorities, the centre’s design is highly customised to the demographics and expectations of the surrounding population. Forty cafes and restaurants and numerous leisure options, including eight film theatres, a bowling alley, and a swimming pool, complement high-quality communal spaces. Bold large-scale artworks by international artists enliven the shopping areas, which are focused heavily on fashion. Digital technology and services feature in the Polish market for the first time and include interactive screens and tables, a personal shopping service, and selfie booths.