Posts by Katie Sprague

It Starts with a Spark: Fostering an Inclusive Culture

This is the second blog post in our second series of exploratory posts by some of CallisonRTKL’s resident design experts on how design impacts the guest experience—from hotels to workplaces, retail stores, hospitals and everywhere in between—and the common elements and strategies we leverage to create spaces that are people-centric, experiential and memorable. There’s a […]

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Answering Retail’s SOS: Market Signals Point the Way

Katie Sprague talks finding opportunity in the challenges presented by the ever-evolving retail landscape. If I had a dollar for every time I’ve heard that the retail world is in turmoil, that the shopping centre is dying, or that online shopping is going to drive bricks and mortar out of business, I’d be a wealthy […]

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Designing Dongpo Kitchen: A Recipe for Sichuan Success

At CallisonRTKL, we’re used to complicated design challenges. But one of our latest jobs started with a list of unexpected ingredients: A famous 11th century Chinese poet who loved to cook A wildly successful Beijing restauranteur with a taste for US expansion An L.A.-based theme park icon …and the key to it all: Roast Duck […]

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City Branding: Cool Campaigns or Crass Sellouts?

The branding of cities … it’s an interesting idea that’s been getting a lot of play lately. In my role as a brand strategist for RTKL, I hear a buzz. From clever slogans (Omaha’s “Rare. Well Done.”) to proprietary apps (I AMsterdam), cities the world over are embracing their identities and communicating them in sophisticated […]

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