branding | YOU ARE HERE ARCHIVE

February 11, 2013 by CallisonRTKL

The Inconspicuous Brand

The branding of cities today is playing important roles in the regeneration of many of our forgotten downtowns. This isn’t just a matter of telling people that all is well, that the dark days are over. Young people are flocking back to downtown areas in spite of, or maybe because of, their shortcomings. Suburban blandness […]

City Branding: Cool Campaigns or Crass Sellouts?

The branding of cities … it’s an interesting idea that’s been getting a lot of play lately. In my role as a brand strategist for RTKL, I hear a buzz. From clever slogans (Omaha’s “Rare. Well Done.”) to proprietary apps (I AMsterdam), cities the world over are embracing their identities and communicating them in sophisticated […]

Live Brand

RTKL Executive Director Todd Lundgren discusses London’s residential property market.

Posts about branding

The Inconspicuous Brand

City Branding: Cool Campaigns or Crass Sellouts?

Live Brand