Hueb

Hueb, a family-owned jewelry brand founded in Brazil, partnered with CallisonRTKL to design and implement their first retail store in the United States. CallisonRTKL began the design process by working with the jeweler to define their brand and identify the core customer. Hueb’s jewelry is unique in its old-world craftsmanship coupled with innovative designs, which inspired the design team’s eclectic approach to the store experience. Within the interior, layers of “conceal and reveal” elements entice customers to explore, while reinforcing the idea of a hidden gem. The store feels exotic, rich and approachable at once – a perfect extension of Hueb’s expressive jewelry.