Hudson’s Bay Company
The opening of Canadian retailer Hudson’s Bay in Amsterdam heralded the arrival of a bold new approach to department store design in the Dutch market. The stores represent a design collaboration with the company’s in-house global design team and CallisonRTKL. Each store provides highly customized and localized fashion, services and brands speaking to Dutch culture and the Dutch design landscape.
Each of the department store locations partners with Hudson’s Bay merchants and local Dutch fashion and merchandising experts. Pop-up areas, a blend of local and national brands, and highly interactive spaces are just some of the strategies employed by the design team. Contemporary, clean interiors, exposed ceilings, and an elemental color and materials palette have been carefully crafted into a highly diverse portfolio of rejuvenated buildings.