From bowling alley to entertainment destination.
The sport of bowling has entered the new millennium. Gone is the traditional hard-plastic bench seating, high-intensity lighting, white walls, and black bowling balls. Instead, Bowlero North Brunswick has been renovated and re-branded into a sports and dining experience that’s born of the past and sent from the future, combining rustic, vintage nostalgia, and modern, eclectic, industrial style into one delightfully different event space.
For the North Brunswick location, the goal was to expand the original bowling lanes program into an entertainment destination. The new center includes 82 lanes, a 3,000-SF laser tag arena, a bar, a restaurant, billiard tables and plenty of lounge space. The location’s unique features include a vintage Mustang car and the incorporation of reclaimed wood and faux taxidermy.