Successful retail design and planning is a combination of three points of view: the consumer, the client, and the architect.

Siegfredo Lopez
Associate Principal

Siegfredo Lopez is an associate vice president in CallisonRTKL’s Los Angeles office. Though the majority of his early work entailed designing sports stadiums in the United States, his exposure to a variety of project types globally over the course of his career—from residential and office design to a current focus on retail—allows him to adapt quickly to designing for different clients and developments. Sieg’s comprehensive training has also made him a more effective project manager, and he enjoys providing design direction and encouraging his team to explore and be creative. For Sieg, the key to success is balancing a concern for aesthetics and function with a firm understanding of the client’s business.

Expertise

Architecture
Mixed-Use
Shopping and Entertainment Districts
South Asia
North America
China

Education

University of Santo Tomas, Bachelor of Architecture