DALLAS, Texas – April 16, 2021 – Randi Lawrence, senior designer in CRTKL’s Dallas office, has been honored as one of VMSD’s annual Designer Dozen recipients. This awards program recognizes retail’s rising stars, ages 35 and under, who are making their mark on an industry poised on the cusp of reinvention.
Nominated by their peers, these multidisciplinary designers, architects and visual merchandisers have demonstrated a dedication to design excellence as well as a commitment to advance the customer experience at retail in ways we are only beginning to imagine. Our Designer Dozen winners are working hard to further innovation in retail design and visual merchandising and help rethink retail when fresh perspectives are needed most.
In her role, Randi helps retail brands navigate today’s competitive landscape by creating authentic, experience-rich environments that engage consumers and advance their brands. An articulated design vision characterizes her work, borrowing inspiration from sources ranging from hospitality – to food and beverage – to theater, the strength of its execution and the depth of its narrative.
Read more about Randi’s work and her peers on the VMSD list here.