CallisonRTKL’s masterplan and architectural designs for ICON Outlet are brought to life this week with the opening of the new retail outlet destination inside the O2, London

Announcement | October 18, 2018

LONDON – October 18, 2018 – The opening of ICON Outlet completes CallisonRTKL (CRTKL) and the clients’, AEG and Crosstree’s, vision to deliver an unparalleled leisure and entertainment district for London – a place where retail and leisure converge. The development will complete the circuit within the Entertainment District to create a 360-degree visitor experience that not only supports the main arena events but has the critical mass to be a customer draw in its own right.

“The retail world is ever-evolving, the focus on the curated experience is a real shift of approach. Shopping destinations are now seeking new leisure experiences to attract, activate and energize their existing offer. What we have here is one of the most iconic leisure destinations in the world, anchored by the world’s favorite arena. We believe that the addition of the ICON Outlet is the final critical piece that will not only transform the O2 but in its own right create a new paradigm,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL and thought leader in sports anchored entertainment districts.

Creating large, mixed-use districts, anchored by iconic entertainment/ leisure venues, is a specialism of CRTKL, delivering projects such as The O2 in London, Mercedes-Platz in Berlin and LA Live in Los Angeles. Coupled with CRTKL’s extensive experience, working with retailers such as Watches of Switzerland, Hugo Boss, and shopping mall owners and developers that include Hammerson and Westfield, puts the firm in a great position to combine expertise across sectors to design this unique destination.

The success of a mixed-use project hinges on activity. The more people are walking around, using the space and engaging with it, the more it creates an inclusive atmosphere and people want to be there. Creating spaces where communities can come together, alongside major entertainment destinations would ensure that the district will never ‘go dark’ and the different zones will offer varied, engaging experiences for visitors any day of the week.

New contemporary food concepts were curated for ICON Outlet to compliment the fashion district and deliver a true lifestyle destination.

CRTKL’s concept focuses on the creation of two unique retail experiences – the Petals and the Clouds – to correspond with the leasing strategy and the character of the space they occupy. The ceiling treatments within these spaces are a unique feature to the site, designed to create a sense of light, space and tranquillity. Clever use of LED lighting enables the tone and look and feel of the development to shift depending on the time of day.

“The two-storey mall section referred to as the Petals creates a sensory explosion of colour and form inspired by London’s fashionable retail streets. The canopy that runs along its street is designed to replicate the dappled shade of a tree-lined thoroughfare,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL.

The single storey section referred to as the clouds is designed to be a column-free retail space, the ceilings, roofs, walls are hung from the existing trusses in the space. It is a clever solution that gives the client the flexibility to move internal partitions as needed to meet retailer requirements.

“‘The Cloud’ is designed as a calming retail escape. It creates an ambiance of light and tranquillity with its immersive forms and cool colours. The ceiling treatment consists of a series of fins that envelops the space below,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL.

Designing the ceiling treatments was one of the most exciting challenges, the design needed to be lightweight, work with the O2’s smoke fire strategy whilst creating visual interest underneath the tent liner.

About CallisonRTKL
CallisonRTKL is a global architecture, planning and design practice. Over the last 70 years, we have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. Our work has set us apart as the number one retail design firm in the world and a top-five architecture practice across multiple disciplines and sectors. Under the Arcadis umbrella, we continue to expand our sphere of influence and the depth and breadth of our resources. Our team of nearly 1,700 professionals around the world is committed to advancing our clients’ businesses and enhancing quality of life.

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