Home is Where the Heart Is

CRTKL donated time and creativity to support Dallas’ homeless population. Associate Jeffery Clark discusses his experience. In Dallas, there are over 3,000 homeless people and at least 24% of them are children. Now, let that sink in. And remember, that number covers just Dallas alone. Homelessness is an issue that affects every city in the […]

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LEAN on Me: How LEAN Initiatives Create Better Teams

CRTKL’s Rudy Santacroce discusses the LEAN process in design and healthcare. Healthcare is changing, and one thing we can all agree on is that we need to optimize every dollar to assure it adds value. One of the most effective ways to do this is by eliminating waste. Seems simple enough, but how do we […]

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Megacities and Polycentric Planning

“Louvre reopens after heavy flooding shuttered Paris museum.” “Mexico City orders all cars off the road one day a week to tackle air pollution.” “Beijing takes lead from London, Singapore as it plans congestion charges to curb capital’s huge traffic jams.” A look at the day’s top headlines is profoundly telling in terms of the […]

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Reimagining a California Beach Community

How environmentally and culturally sensitive development can transform a waterfront environment Imagine a lively community pier filled with local residents, families and visitors. Beachgoers flock to the area and stick around even after the sun goes down, catching a movie or taking a ride on the Lightning Racer rollercoaster. Fishing poles galore stretch out into […]

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Shout it from the Rooftop: A One-of-a-Kind Retail Strategy

Associate Jayme Schutt discusses her creative process, the message behind brands and how retailers can capitalize on customization. Retailers have always seen the importance of creating a brand—something that shouts from the rooftop, “This is who we are!” And, in a world where the consumer is personalizing almost everything, it only makes sense that retail […]

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Putting Holiday Spirit into Retail

The shopping season is upon us. CRTKL’s Joan Insel talks retail branding and how the smartest retailers will stand out this year. While Silent Night may be a time-tested holiday classic, silent nights are perhaps a retailer’s worst nightmare. As technology and online shopping expand their grip, retailers are looking for new ways to attract […]

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