Williams-Sonoma
CallisonRTKL combines existing design concepts and new solutions for renowned lifestyle brand.
The Williams-Sonoma flagship store at Columbus Circle combines existing design concepts with new solutions as part of the brand’s continuing evolution. CallisonRTKL’s approach helps convey the lifestyle message of the Williams-Sonoma brand and employs cross-merchandising to appeal to its highly segmented customer base. In addition to this flagship, CallisonRTKL has rolled out the prototype to multiple other locations.
