Paul Miller Porsche
Top-ten ranked Paul Miller Porsche dealership asks CallisonRTKL to redesign existing facility into a state-of-the-art retail showroom.
The Paul Miller Auto Group approached CallisonRTKL with replacing their existing facility in Parsippany, New Jersey with a new 28,000-SF retail showroom to support a higher volume of sales for this top-ten ranked Porsche dealership. To accommodate the project’s objectives, the design team worked closely with the Paul Miller Auto Group to create a high-end and sophisticated retail space. The final product implements the Gen4 Porsche Design Guidelines and includes technology upgrades in the service area and added customer comfort features.