Interceramic Showroom

CallisonRTKL partnered with tile brand Interceramic to create a new brand strategy and design two showrooms to showcase the company’s product lines.

The Interceramic showroom provides a full-service experience for customers, allowing them to interact with the product and work with experts to create custom interior spaces. Instead of the conventional vignette settings, CallisonRTKL created “works of art” from Interceramic’s tile selection. Feature displays help inform the customer of the most innovative products available, while the custom library wall and large layout tables create a design workstation that showcases Interceramic’s entire tile line. The showroom leads customers on a journey to find the perfect tile so their home can be uniquely “crafted for life.”