Chelsea Collective

CallisonRTKL partnered with Dick’s Sporting Goods to design Chelsea Collective. CallisonRTKL provided brand strategy, design and delivery for first-of-its-kind women’s fitness boutique. Designed for women that are on the cutting edge of both fitness and fashion, Chelsea Collective is far from the traditional, big-box athletic apparel shopping format. The boutique carries fashion-forward apparel, footwear and select beauty products geared toward athleisure activities. Features of the space include a Fit Lounge, where complimentary services like alterations, bra fittings and gait analysis are offered, a seating area for friends, charging stations for smart devices and a community area for events.