Capitaland Beijing Ximao Jiamao Shopping Center
An inspired design concept helps a new shopping complex shine.
Located in an area of Beijing lacking in shopping opportunities, CallisonRTKL’s design concept for Capitaland Beijing Ximao Jiamao Shopping Center was inspired by the idea of finding an unexpected jewel amongst an otherwise bland retail environment – a true diamond in the rough. Since the mall consisted primarily of one large atrium space, vertical and horizontal surfaces in fractured, faceted jewel-like forms were employed to push and pull into the space, creating movement and variety to provide visual interest. The center evokes elegance and glamour that speaks to the mall’s fashion-forward target market and sets it apart from the competition.
